In the era of 21st century learning, it’s important for schools to maintain a strong online presence. Having a strong SEO (search engine optimization) can help your school appear first in an online search. The first step is to create a top of the line website to engage students and parents, but it doesn’t stop there. Optimizing your site’s appearance in search engines will ensure that prospective families can find you. Here are 4 easy things you can do to make sure your school gets seen online!
Content
- Make sure content includes keywords
- If you’re working in html, put page titles in heading 1 format that includes keywords
Caption action
- Do you have videos on your site? Provide a transcript, as this will increase the number of keywords that the website contains. This can also be done with images. Make sure you post a caption with each picture. Search engines can’t interpret visual content (yet!) but they can certainly read text.
Promote low-engagement content
- If a page or article is not getting as many clicks, post on soc
ial media about it. This is a free way to harness your community to drive traffic to your site, improving its SEO.
- If a page or article is not getting as many clicks, post on soc
Make it mobile.
- Make sure your website is responsive to different screen sizes and can be accessible by smartphone.
With the implementation of these strategies, your school’s search engine ranking will improve! Still sound overwhelming? iClass provides a fully integrated website and mobile app solution with SEO included.
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