Thinking about starting up a social media account for your school? Social media offers schools a number of useful features including free promotion and the opportunity to increase your school’s Google ranking, but a basic understanding of how to use this technology is necessary to fully leverage its potential. In today’s blog, we look at some of the top social media tips for schools.
Choose These Two Channels
There’s a quite a few different social media platforms available for schools to use, but we always recommend starting out with Facebook and Twitter, as they’re both quite easy to use and are very popular with parents.
Twitter is great for keeping parents updated about school developments e.g. if it’s closed due to snowy weather, while Facebook is perfect for longer posts about recent and upcoming events.
The key to succeeding at social media is to post regularly, ideally once or twice a day on Facebook, and at least once on Twitter.
Maintaining a regular presence on social media will not only keep parents happy and informed, it will also attract prospective parents by highlighting the benefits of the school, namely the teachers, students, curriculum and activities.
Assign a Social Media Master
It’s a good idea to assign one person (or ask for a volunteer) to oversee your school’s social media accounts to ensure the posting schedule is maintained and your school’s social media pages are kept free from negative content.
This doesn’t have to be a 24/7 responsibility, as checking in just twice a day (once in the morning and once in the evening) should be enough.
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