Tips: Social Media Do’s and Don’ts for Schools

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When used correctly, social media can be an extremely effective tool for promoting schools and generating interest among parents.

It can also be used to update students, parents and teachers about school news and facilitate communication between parents and teachers.

Keep in mind the following when setting up a social media profile for your school and you will soon be enjoying the benefits that come with this type of promotion tool.

Do:

  • Consider your audience: there are a few different social media platforms but schools generally only need a Facebook and Twitter account, as these are the services chiefly used by students, parents and teachers.
  • Assign roles: it’s a good idea to assign one or two teachers or staff members to overseeing the school’s social media profiles, as daily activity is recommended for maintaining a positive image.
  • Implement routines: the person in charge of the school’s social media profiles should implement a daily routine consisting of reviewing comments and replying where needed, as this will ensure a consistent and respectable image.
  • Post pictures: post pictures of the school, sporting events, student activities and anything else that could help reinforce a positive image of the school.

Don’t:

  • Give students control: avoid allowing any student direct access to the school’s social media profiles, as this can understandably lead to issues down the line, but encourage them to interact via their own profiles.
  • Post inappropriate content: this may seem obvious but it does unfortunately occur from time to time, which is why it is so important to assign a teacher or member or staff with control of the profile.
  • Respond directly to posted issues: avoid responding directly to serious issues posted on the school’s social media profiles and instead acknowledge the comment and inform the user they will be contacted through traditional avenues (phone, letter etc.) to discuss the issue.

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