Top 5 Characteristics of a Good School Website

St Leo's College Prospectus

Building an online presence is as imperative for schools as it is for businesses. A website can have a tremendous impact when it comes to your school’s image, parent awareness, and the representation of your school mission. The following list contains the top 5 characteristics that constitute a good school website.

1. Visual Appearance

The website’s appearance is the first thing that grabs the attention of visitors. When creating a website for schools, the design needs to highlight the uniqueness of the school’s personality and include a logo, colour scheme, imagery and other attributes that impact the overall perception of the school brand. The presentable and uniformed look will make a positive first impression and will keep visitors interested in engaging with the content.  Finding a balance between mediocrity and complicatedness is a key.

2. Simplicity

Complicated and hard to navigate websites turn off visitors (perspective parents) which may result in an increased bounce rate. By removing all unnecessary elements and keeping the layout clean, the readers will have a better experience in consuming website information. Keep backend and frontend designs streamlined.

3. Informational Content

The ultimate goal of your school site is to provide a platform where students and parents can find information regarding events, recent news, extracurricular activities, school directory and other important activities. Is the content of your school website stale? Does your school have a blog? If not, then it is time to start one.  Frequently updated relevant content keeps the website alive and is engaging for teachers, students and parents.

4. Responsiveness

Web pages should be accessible from any device whether on a desktop, tablet or smartphone, and provide a user-friendly experience. If the website is not responsive, visitors will have to spend more time waiting for the page to load and will eventually leave the site. It is imperative that your school community has access to news and updates from any device. Responsiveness is also one of the important factors in Google’s search results algorithm.

5. Content Management System

Content Management Systems are a necessary tool for schools to publish or edit content and to post updates easily and instantaneously. Is your school website outdated, irrelevant and in need of a makeover? Update your school’s website and take it to the next level with the customisable website platform iClassCMS, which requires zero coding knowledge to utilize it. Its dynamic interface consists of a publishing platform for teachers and students in addition to an events module and mobile application for parents.

Feel free to contact us to request a live demo – info@iclasscms.com