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Don’t Be Invisible: Hacks to Boost your School’s SEO

Laptop and keyboard

Boost School SEO

In the era of 21st century learning, it’s important for schools to maintain a strong online presence. Having a strong SEO (search engine optimization) can help your school appear first in an online search. The first step is to create a top of the line website to engage students and parents, but it doesn’t stop there. Optimizing your site’s appearance in search engines will ensure that prospective families can find you. Here are 4 easy things you can do to make sure your school gets seen online!

  1. Content

    1. Make sure content includes keywords
    2. If you’re working in html, put page titles in heading 1 format that includes keywords

  1. Caption action

    1. Do you have videos on your site? Provide a transcript, as this will increase the number of keywords that the website contains. This can also be done with images. Make sure you post a caption with each picture. Search engines can’t interpret visual content (yet!) but they can certainly read text.

 

Boost School SEO

  1. Promote low-engagement content

    1. If a page or article is not getting as many clicks, post on soc
      ial media about it. This is a free way to harness your community to drive traffic to your site, improving its SEO.

  1. Make it mobile.

    1. Make sure your website is responsive to different screen sizes and can be accessible by smartphone.

With the implementation of these strategies, your school’s search engine ranking will improve! Still sound overwhelming? iClass provides a fully integrated website and mobile app solution with SEO included. 

 

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Tech Tuesday: Coding in the Classroom

Screen shot coding in the classroom plant and cup of coffee

Coding in the Classroom

Why learn to code?

The number of schools implementing coding programs into their teaching process may seem unusual to some. The decision to teach with coding programs is part of the STEAM education trend. We communicate through reading and writing. Similarly, the process of coding uses a language to communicate with computers. A section of written code tells the computer how a program should operate and respond. It can also be used to create customizable visuals and web designs.

The ability to code has become very influential in the computer science industry and could prove helpful to students wishing to enter this field. Coding presents far more opportunities than a career working with computers and software. Teaching students about code is important. Coding can be beneficial in understanding different languages and ways of communicating. As students work towards coding solutions, they will practice critical thinking among other key skills.

The Positives of Coding

A 2018 survey by Stackoverflow found that about 87% of developers agreed that they have taught themselves a new language, framework, or tool without taking a formal course. These developers like many others are self-taught and practice the ability to learn on their own.

Learning code can help students work more independently. They will be more equipped to solve problems on their own because many coding solutions are found through self education. In addition, when students works through problems on their own, they will be better able to handle future challenges in both their life and career. Teaching students the basics of coding at a young age can establish the framework necessary for adding to key skills they will learn throughout their education.

Coding in the Classroom

The Technology

There are various EdTech companies that have developed kid friendly coding programs to help teachers incorporate code into the classroom. The products vary from games, to robotics, to basic coding programs. If you are concerned about finding the right product for your school, there are plenty of product available tdo meet the needs of students among varying ages and interests.

Below are a few creative coding products that could be right for your school:

Bloxels

A product using coding concepts that allows students to build a game terrain by editing the layout in varying depths of details. Bloxels uses colored blocks to represent different types of elements found in a simple game layout. At the most basic level the students can design navigation through the game. At each increasing level of complexity, the student can edit a character’s physical appearance. Although the product is based around video games, it supports the core fundamentals of coding in which you create a layout, design and style for every element.

Ozobot

It’s a small robot that allows students to code the robot’s actions. The product is an interactive way for students to understand the capabilities of coding as they watch their code come to life. Students can learn to code the bot online with their coding program. They can also use preset color codes drawn on paper. The bot responds rapidly to color codes drawn into a track on a piece of paper. Students can use the code to control the direction, speed and maneuvers of the bot as it follows the drawn out commands. Through Ozobot, students are able to learn varying methods for constructing a code, while also understanding its core concepts. 

Tynker

A company creating code based programs and games for students at varying levels of their education. The programs range from Beginner to Intermediate to Advanced. To start, young students play games and learn the basic methodology by solving coding problems and sequencing events. At the intermediate level, students develop more complex code and explore games with greater challenges. Finally, the advanced level begins coding by using Javascript and Python to create games. Students working at the advanced level also begin to apply their knowledge by coding real world solutions and web pages.

By Megan

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Introducing STEAM: A New Learning Approach

Adult art artist picuters and desktop screen

Introducing STEAM Title ImageWhat is STEAM?

Introducing STEAM! STEAM is derived from STEM, which is essentially a more specific curriculum of education in the areas of science, technology, engineering, and mathematics. In order to understand STEAM, we first need to understand a little bit about STEM.

STEM was introduced in the early 2000s because it was noticed there was a decline in proficiency of the subjects in the STEM field. With the introduction of this new field, many more teachers are now being prepared and trained to teach these specific fields. STEM includes learning about the science, technology, engineering, and mathematics in completely scientific concepts.

This is where STEAM and STEM differ. STEAM, like STEM, teaches science, technology, engineering, and mathematics. However, STEAM differs in that STEAM includes the arts as well. Included in the teaching of the arts is drama, dance, music, media and visual arts, among others. While this curriculum also includes science, technology, engineering and mathematics, the teaching of STEAM is different in that it looks at the subjects in a more creative and inquiring type of way.

Introducing STEAM

Why is STEAM Important?

“The humanities give us the context of our world. They teach us how to think critically. They are purposely unstructured, while the sciences are purposely structured. They teach us to persuade, they give us our language, which we use to convert our emotions to thought and action. And they need to be on equal footing with the sciences”.

– Eric Berridge

One of the main reasons why introducing STEAM is important relates to the fact that there is much emphasis on preparing students for the STEM field. While this is not bad, it also means that schools are pushing the scientific fields, and shifting the humanities to the side, which does not serve students well. As Eric Berridge said, the humanities (arts) need to be equal to the sciences. By pushing the STEM curriculum, we are unintentionally sending these students a message that the sciences are the best career path after school.

Teaching the arts allows for students to think in a more creative way, because of the fact that teaching with a STEAM curriculum allows for questions. It allows for students to think more freely and because the curriculum is not specifically scientific, there can be many different answers, and it opens the classroom for a more varied, in-depth discussion.

 

The takeaway: STEM is important, but only teaching a STEM curriculum is hindering the chances of students fully learning what they’re truly passionate about. By teaching STEAM, not only is the STEM curriculum included, but the inclusion of the (A)rts provides a less structured way to discuss topics, and it may just inspire students to participate more.

 

Teaching tip:

Makerspaces are one cool way to introduce STEAM curriculum in your classroom. Learn more about how to start a makerspace easily here.

By Taylor

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Boring to Brilliant! Top Tips to Boost Your School’s Social Media Presence

Ttwo girls and two young men with their hands up are holding speech bubbles

Teachers and schools alike can benefit from being active on social media. It’s a free networking tool, a place of inspiration, and a marketing resource. Teachers can find new ideas for their classroom, interface with fellow educators, and share top tips. Schools can connect with current families and recruit prospective students. It takes a small amount of effort to reap big rewards. Here are some tips to boost your social media presence.

 

 

  1. Hooray for Hashtags

Hashtags are a great way to find what you’re looking for. Some we love are #edchat (learn about teaching trends from around the world) #edtech (keep up with the latest STEAM and tech news), and #educationforall (a movement started by unesco, powerful stories and tips). Hashtags can also be be used to promote your posts. Try searching for top education hashtags online and adding some to the end of your captions.

 

  1. Join the Conversation

Don’t be afraid to comment on other’s posts! Ask experts questions or congratulate people on their successes. The online community is vast and full of people to communicate with. Tap into the global network!

 

  1. Visuals

Did you know? Tweets and posts with visual media are more likely to be clicked on? This is an easy way to attract attention to your posts. Also, make sure your profile and header pictures are clean and easy to read. It’s a simple way to give your account instant cred! Use a free tool like Canva to create sleek graphics for your social media.

 

  1. Interact

Ask for feedback, retweets, or answers if something is important. This shows followers that their input matters to you, plus chatting makes it more fun for everyone. Interactions online are a great way to let your personality shine and show people that you care.

 

  1. Cultivate your feed

Curate your list of accounts you follow to develop a feed that is interesting and worth reposting! Search for accounts that inspire you as well as accounts that already have a big following amongst your audience.

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Analytics for Education: How Big Data is Changing Learning

How Big Data is Changing Learning

In recent years, the idea of big data analysis has taken the tech and business worlds by storm. Every action that we take online leaves a digital trail. There’s an increasing emphasis on software that can analyze this large volume of data at a high velocity to produce meaningful results. Because this analysis is so vast, it can reveal fascinating trends and patterns in consumer behavior.

 

Learning analytics is the synthesis of user (learner) created data to discover correlations and predict on future outcomes.

 

George Siemens presents a holistic model for learning analytics that incorporates not only student class performance data, but also elements from all areas of a student’s online life. Predictions based on analytics would lead to adaptation, personalization, and intervention in learning.

This process helps educators and administrators as well. Recorded student interactions in the VLE (virtual learning environment) can be used to help create more dynamic curriculum design. There is potential for the learning experience to be optimized for each student. The impact of any updates or changes can be easily tracked.

 

Learning analytics is scalable – teachers can implement the basic principles as a way for individual students to reflect on their growth and success. An example of this would be to create a table with all class assignments. For each assignment, students can record where they completed it, their level of understanding, the amount of time spent, any screens, etc. in addition to the grade they received on the assignment. Learners will be able to identify their optimal environment to complete assignments and predict how well they will do on an assignment based on various factors.

 

Learning analytics and educational data mining are powerful tools for improving learner performance, however, they come with some ethical debates. Can students’ privacy be preserved? Additionally, would a prediction of success or failure during a course help or hinder students learning?

 

Let us know what you think in the comments below!

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Get Inspired: EdTech Trends We Love

Five hands fellowship with laptops

Schools are rapidly adopting innovative strategies to boost student engagement and success rates. The use of technology in the classroom facilitates critical thinking, an enhanced learning experience, and student creativity. Here are some of our favorite trends in Education Technology. 

Maker Spaces

Maker Spaces are beginning to be seen in schools across the world. Featuring 3D printers, digital rendering software, art supplies, and more, they serve as a hub for student creativity. Pupils develop valuable STEAM skills while interacting with peers and teachers. While playing and working, students learn to problem-solve, design, and experiment in all areas of their life. Learn more about starting a Maker Space here.

Collaborative Learning

Research demonstrates that collaborative learning, whether in small groups or peer-to-peer, helps promote higher-level thinking in students. Students do not learn alone but strive towards learning in groups. This is especially helpful for learners in the 21st century as this is how many companies operate.

Teachers are taking collaboration to the digital level is with programs such as Google Drive, blogs, and video conferencing. Students are able to collaborate not just with their classmates, but on a global scale.

 

Gamification

Gamification in learning is an emerging teaching strategy based on the psychology of video games. Students are incentivized to learn and develop skills, boosting motivation and satisfaction. Gamification promotes active learning and engagement among students.

 

Seamless communication

Parents and pupils expect a seamless communications process between school and home. It’s what they experience in every other aspect of their life. To provide this, schools can use a platform like iClass, which allows for dynamic mobile messaging between parents and schools. With iClass, schools can manage all communications, including event registration, volunteer sign-ups, online publishing, and parent-teacher interactions. An intuitive communications process is critical for parent engagement and student success.

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Inspire and Engage Students with a Blog

Two hands on the laptop working on improving the iClass website

Blogs are a free (and fun!) way to connect with students and parents outside of the classroom. It’s simple to get started – all you need is something to write about. Share new teaching ideas, classroom successes, or plans for the year. Here are 5 reasons to start blogging!

 

 

1. Connect with students outside of the classroom

Using a blog, teachers can engage with their students by publishing content that is convenient and relates directly to specific classes and topics. The ability to learn does not end when the class ends, and neither should the ability to teach. A blog post can be created and published quickly in order to reach the students in a moments notice. Whether it is a reminder about an assignment or more details on classroom topics; a post is convenient for both teachers and students.

 

2. Post relevant and helpful guides to students

Teachers are able to provide students with tips and tricks for specific assessments in a frequent and relevant manner. New project? Create a post outlining the assignment with extra advice and links to websites for research. Blog posts allow students to benefit from readily accessible information and feel well informed about topics discussed in class.

 

3. Keep parents informed

A blog can also keep parents informed about the topics their children are learning in class. Teachers posting information about specific projects, assignments, and tests can also be directed at parents. These posts will equip parents with the information and tools necessary to help their own children succeed.

Nearly 65% of Parents in a study completed by Public Agenda said that they wish they could be more involved in their child’s education.

Additionally, about 55% of Parents felt that parent involvement could be improved by “knowing more about what benchmarks and skills your child should be mastering at the end of every school year”. The more informed parents are about their child’s education the more helpful they can be for teachers.

 

4. Post additional information for students to use

With limited time in the classroom, teachers can post additional information for students related to specific topics and assignments. A blog can provide students will simple tasks, videos and articles to read after school. Homework need not be limited to mundane paper assignments but instead can incorporate different types of media and sources. Examples of media that could be incorporated as homework in a blog post include a Ted talk or podcast.

 

5. Freedom to customize the course or classroom

Blog posts can be simple and extremely easy for teachers to use. With a simple format, teachers do not need to spend extra time creating pamphlets or slide presentations. Teachers may post information in a manner that they think will be helpful for their students and classroom. Aside from students, teachers can ease communications with parents and determine how involved they want parents to become.

 

iClass CMS provides a content management platform for schools and teachers. Ease of use is key – all functions can be carried out in 1 minute or less. Students can publish, too, with one-click teacher moderation. Learn more here. 

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Join the #MakerMovement: Tips for Creating A Makerspace

A woman's hand writes a plan in a notebook

Understand Your Users

Each school is unique and will require its own makerspace based on its students and community. It is important to start developing your makerspace by taking these users into consideration. Look at what gets your students excited and how can you transform their interests to foster new ideas. Take note of the varying age groups in the school and adjust areas of the makerspace to cater to the appropriate audience.

 

Consider the concerns and interests of the parents as well. They’re support is crucial to the success of a makerspace because of the role they have in their children’s education and the school’s decisions. Ask parents how they wish to see their children benefit from the makerspace in order to guide the development of the makerspace in the correct direction.

 

Ask the teachers; especially those whose teaching methods will be directly impacted by the implementation of a makerspace. Gain an understanding of the technology teachers are comfortable using and/or learning to use. In the early stages of implementing a makerspace, students will need to be instructed on how to properly and safely utilize the space. The greater the teacher involvement, the more enthusiastic they will be about training exercises and helping students succeed.

Consult the School

Before you decide what technology and tools you will include in the makerspace, one must understand the amount of funding their school can dedicate to this project. Depending on your school, it may be best to propose the idea with a list of potential technology to include in order to gain the support needed for funding. There may also be an opportunity to raise money for the makerspace through a fundraiser within the community.

 

Select the technology

The tools and technology for your school’s makerspace should be selected using the proposed budget and information gathered about its users. For younger students, it may be a good idea to start with building tools such as Legos, cardboard, wood, or even basic robot kits. Online applications such as Minecraft and Codemoji can be used to promote creativity and idea generation among students wishing to use electronics.

 

Older students may require more advanced technology to retain their interest and support their ideas. This does not mean that every makerspace must have a 3D printer. Technology best suited for older students includes but is not limited to: woodworking tools and machines, sewing machines, coding software, electrical supplies, robotics and virtual reality systems.

 

Unsure where to start with searching for technology? The article “What to Put in Your Makerspace (and How to Pay for It)” written by Teri Bauerly on EdSurge has great suggestions for a variety of students.

 

Prepare the Teachers

Perhaps the most important step is preparing the teachers that will be working with the makerspace. These individuals are so important because they will guide and assist students in bringing their ideas to life. First, the teachers must be trained to understand the different technology being used in order to effectively help students. Secondly, teachers must also be aware of how to properly help students without hindering their creativity. It can be difficult to balance the capabilities of the technology being used with the depths of a students creative mind. To help teachers master this balance ensure that they are well trained and prepared to work the students and technology in this environment. Be aware of teachers that may not be letting students take full advantage of the makerspace. In the same respect, teachers should understand the safety restrictions of the makerspace to ensure no student is at risk of injuring themselves or others.

 

Plan for the Future

The work does not stop after your makerspace is fully operational. There is always room for improvement because it is difficult to predict exactly how the users will respond. There may be an area of the space that proves to be more helpful to students. The school may want to consider investing more in this area of the space to ensure the technology is available to all of the students. On the other hand, areas that received a poor response should be analyzed to uncover a solution to its lack of success. As the makerspace is used more frequently it may also be necessary to develop a growth plan to ensure all students have the same opportunity to see their ideas come to life.

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Tech Tuesday: Book Creator

The boy is doing his homework on the tablet at home

What is it?

Book Creator is a way for students and teachers to express their creativity through the creation of books. The application can be used both on Google Chrome as well as on the iPad. Using Book Creator, students and teachers are able to include and combine text, images, audio, and video, giving them endless opportunities to create something memorable. One of the best parts about Book Creator is that there is no limit to who can use it. The age of students ranges from kindergarten to college, which shows that Book Creator is easy to use for any age group.

 

How it Works

The Book Creator process is simple. Once an account is created, users have free rein to choose what their book will be about. Some examples of books that have been or can be created include: “about me” books, poetry books, digital portfolios, interactive stories, or even a math or science lesson.

 

Once the book is finished, users have the opportunity to publish their book. The published book is then shared with both their classmates as well as others around the world. One class even published their books on the Apple iBookstore and six of the students’ books were featured in the top 150 downloads!

 

The Positives

Students can sometimes be reluctant to participate in class. Utilizing Book Creator in the classroom gives a voice to those students who are hesitant to speak up or participate in class discussions. The book creations from students also help to demonstrate their understanding of a lesson. Book Creator also offers an option for global collaboration, where classrooms from different parts of the world can work on a project simultaneously, without actually being in the same place.

 

What Teachers are Saying

“This is authentic learning at its best. My students have a voice.”

–  Jane Ross, Digital Literacy Coach

 

“Book Creator has provided such a user-friendly platform. Students’ ability to create and share audio and visual content truly engages “student voice and choice” in math class!”

  • Cathy Yenca, Middle School Mathematics Teacher
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5 Ways an App Can Inspire Your School

Two women look at mobile phones and compare data

Keep parents and students informed

An app platform allows teachers and faculty to send immediate alerts and updates. It ensures that parents and students are aware of any changes or important deadlines. A study by the Michigan Department of Education found that children of involved parents are more likely to do better in school. Most parents must be informed of how and why they ought to become involved. The app is a simple and easy way for schools to reach out to parents and keep them continually involved in their child’s education and aware of what they can do.

Reduce paper usage

Using a mobile app would allow schools to provide parents and students with paper-free updates. This could potentially allow schools to completely eliminate their use of paper flyers. The app notifications can also reduce the risk of information not reaching parents.

Schools making the change to a paperless system have reported saving about $418,000 in less than a year by cutting out almost 17 million sheets of paper!

stack of white paper

Access information easily

Simple information such as deadlines and notifications would become readily available to parents and students in an instant. The more accessible the information can be, the less time administrators must spend answering simple questions. School apps can provide parents with a sense of security because they are able to stay well involved within the school.

Personalized notifications and updates

Notifications can be sent to any group! Whether you have a district-wide or class-only reminder, it will reach the correct audience. 

Notifications and alerts can be released to parents and students based on the information that would be relevant to them. Alerts sent to the right group would create relevant news updates and eliminate junk mail and wasted resources.

Eliminate SMS text alert costs

Decrease the cost of using alert services by converting to a mobile app! Many schools are using SMS text message alert systems to keep faculty, parents and students informed. The cost of these services can add up quickly, especially for larger schools sending various types of notifications. A mobile app would allow a school to send out a notification through the app using data or the internet rather than paying a phone company per text message. It may be extremely helpful for schools to convert either fully or partially to an in-app notification system depending on the needs of the parents and students. Either way, the cost of an app can reduce the costs acquired from sending SMS alerts and notifications.

iClass CMS provides a fully integrated website and mobile app solution for schools all over the world. Learn about how we can help your school here. 

by Megan
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